Prediction versus explanation

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By Neil Cantle | 04 September 2013

The era of big data is taking us into a new paradigm of decision-making and learning, and there is no going back.

Modern business is highly complex and the globally interconnected nature of “everything” means trends can emerge quickly and disappear just as fast. For an organisation, resilience requires an ability to adapt and good indicators about what might happen in the future to aid preparedness. 

In this article in Raconteur, Neil Cantle explains how seeking explanations and insights from big data, rather than simply seeking predictions, may help us understand connections and help us build more accurate analytic models. 

Read the article.